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Europe at the crossroads
As a collection of nation states, the EU has fallen behind the USA and China economically. It was only when the war in Ukraine broke out that European integration started to regain faster momentum again. In any case, the next five years will be decisive for setting Europe’s future geopolitical course.
Storytelling in corporate newsrooms
The more newsroom structures determine corporate communications, the greater the importance of flexibility, flat hierarchies and individual autonomy, agile project teams, and a trial-and-error culture in the communications department. This is the result of a study by Jens Seiffert-Brockmann (Vienna University of Economics and Business) in cooperation with researchers from the University of Vienna. WU has selected the professor of business communication at the Department of Foreign Language Business Communication and head of the Institute for Communication Management and Media as Researcher of the Month.