Archive of News WURSS

Marketing Insights - guest talk by Nunu Kaller

In the Marketing Insights class of May 15, Monika Koller and Eva Marckhgott welcomed environmental activist Nunu Kaller to WU. She talked about fast fashion and greenwashing. We discussed topics such…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about living here and take part in our currently running survey: How would…

Marketing Research Seminar Series - Sarah Gelper

As our latest guest for our Research Seminar Series we welcomed Sarah Gelper from the University of Luxemburg. She shared her recent work on temporary loyalty programs in retail. Many supermarket…

Motives when buying a car - Interview with Monika Koller

What factors play a role when choosing a new car? How rationally do we make our decisions, to what extent are we influenced by emotions? Monika Koller was interviewed by the ÖAMTC magazine auto…

Marketing Research Seminar Series - L. J. Shrum

Keeping Up with the Joneses? Not So Much for Consumers Who Move Around a Lot. Our most recent guest, Professor L. J. Shrum, started off this semester’s research seminar series. Known for his research…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about self-tracking here and take part in our currently running survey: …

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about driving and autonomous driving here and take part in our currently…

Semester Opening

The m.core-team started off the new semester by welcoming the newly admitted students. The students had the opportunity to get to know the institute's team, who provided information about the content…

New paper by Barbara Hartl and her co-authors on the sharing economy

What does the public think about the sharing economy? How do newspapers write about it? What downsides of the sharing economy are being discussed?  Barbara Hartl together with her co-authors had a…

Eva Marckhgott on the topic singles as target group

If you would like to find out more about the topic singles as target group, click here to watch the ORF business magazine "Eco".