Being situated in the final semester of the 2-year Marketing Master's program, the course "Marketing 360 degrees" allows students to apply their previously acquired academic and practical knowledge on marketing. This course aims to shed light on the role of marketing from different perspectives. It examines the various touchpoints a marketer has with consumers, other companies and stakeholders, policy makers and society. Specifically, this course highlights selected topics that are currently relevant in society and impact the daily routines of human beings in their roles as consumers.

The conference days are at core of the course, during which  experts in the respective fields visit WU to share their own experience related to current societal and economic challenges in the world. After the presentations, the lecturers moderate panel discussions with the speakers and the students.

In 2023, we covered the following current issues of relevance to our society:

1. Transportation and Travelling

2. Analog vs. Digital

3. Energy Consumption

4. Reduce – Reuse – Recycle

 

The word clouds give an idea of the topics discussed at the conference days.

Many thanks to our students for their smart inputs and questions and to our amazing guests for their inspiring insights:

• Tanja Babic-Debrosse (Austrian Airlines)

• Christian Bosch (marketmind)

• Klaus Pohn, Gerhard Mittermaier and Stefan Radlgruber (Verband österreichischer Werbemittelhändler)

• Markus Lust (LOOP)

• Alexander Zauner (Business Gladiators & Johannes Kepler Universität Linz)

• Johannes Mayer (E-Control)

• Markus Petruch (Fachhochschule Salzburg)

• Michaela Pelzmann (Vossen)

• Matthias Neitsch (Re-Use Austria)

Are you curious? Do you want to share your insights on your work and how it relates to current societal and economic challenges in the world? Reach out to monika.koller@wu.ac.at