Institute for Marketing & Consumer ResearchRSS

mcore Team

Our focus is on the human being as consumer. Curiosity, reflection and respect guide all our actions.

News

[Translate to English:] SBWL Video

Want to study the SBWL Marketing and Consumer Research?

Our specialization Marketing and Consumer Research equips students with comprehensive knowledge on marketing and consumer research being essential for any position in marketing and related fields. In…

[Translate to English:] Im Fokus

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about Artificial Intelligence here and take part in our currently running…

[Translate to English:] Monika Koller

Black Friday - Interview with Monika Koller

Black Friday—What is behind this consumer phenomenon? What role do emotions, observation, and learning play in consumption? I discussed these and other questions with Pia Bichara and Ines…