Institute for Marketing & Consumer ResearchRSS

mcore Team

Our focus is on the human being as consumer. Curiosity, reflection and respect guide all our actions.

News

[Translate to English:] SBWL Video

Want to study the SBWL Marketing and Consumer Research?

Our specialization Marketing and Consumer Research equips students with comprehensive knowledge on marketing and consumer research being essential for any position in marketing and related fields. In…

[Translate to English:] Eva Marckhgott and Monika Koller

Seamless Learning Conference 2025

Monika Koller and Eva Marckhgott joined WU’s Seamless Learning Conference 2025, which brings together diverse discourses and disciplines to advance higher education teaching and explores how we can…

[Translate to English:] Im Fokus

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about the use of social media here and take part in our currently running…