Institute for Marketing & Consumer ResearchRSS

mcore Team

Our focus is on the human being as consumer. Curiosity, reflection and respect guide all our actions.

News

[Translate to English:] SBWL Video

Want to study the SBWL Marketing and Consumer Research?

Our specialization Marketing and Consumer Research equips students with comprehensive knowledge on marketing and consumer research being essential for any position in marketing and related fields. In…

[Translate to English:] SBWL Messestand

SBWL fair

Monika Koller, Eva Marckhgott and Julia Cibusch represented our SBWL at ÖH’s SBWL-Messe. We are already looking forward to your applications for the summer semester 2025. Further information about…

[Translate to English:] Im Fokus

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about the disposal of packaging here and take part in our currently running…