Institute for Marketing & Consumer ResearchRSS

Our focus is on the human being as consumer. Curiosity, reflection and respect guide all our actions.

If you click on our team photo, it will lead you to our image film.

News

[Translate to English:] SBWL Video

Want to study the SBWL Marketing and Consumer Research?

Our specialization Marketing and Consumer Research equips students with comprehensive knowledge on marketing and consumer research being essential for any position in marketing and related fields. In…

[Translate to English:] Im Fokus

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about chocolate consumption here and take part in our currently running…

[Translate to English:] Gütesiegel - ORF Dokumentation

Certification mark - Interview with Monika Koller

What do certification marks mean from the consumer's point of view? What role does psychology play in this? Monika Koller spoke about these and other questions in the ORF 1 documentary “Der…