Institute for Marketing & Consumer ResearchRSS

Our focus is on the human being as consumer. Curiosity, reflection and respect guide all our actions.

If you click on our team photo, it will lead you to our image film.

News

[Translate to English:] SBWL Video

Want to study the SBWL Marketing and Consumer Research?

Our specialization Marketing and Consumer Research equips students with comprehensive knowledge on marketing and consumer research being essential for any position in marketing and related fields. In…

[Translate to English:] Happy summer

Have a great, relaxing summer

Another successful academic year is coming to an end and we wish you all a wonderful summer. We hope you have the opportunity to relax and look forward to the winter semester 2024/25!

[Translate to English:] Barbara Hartl Farewell

Farewell Barbara Hartl

After more than 5 years at our institute, our dear colleague Barbara Hartl will be leaving us. She worked with us as an Assistant Professor. It is not easy to say goodbye but sometimes it is necessary…