Institute for Marketing & Consumer ResearchRSS

mcore Team

Our focus is on the human being as consumer. Curiosity, reflection and respect guide all our actions.

News

[Translate to English:] SBWL Video

Want to study the SBWL Marketing and Consumer Research?

Our specialization Marketing and Consumer Research equips students with comprehensive knowledge on marketing and consumer research being essential for any position in marketing and related fields. In…

[Translate to English:] Im Fokus

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about about buying furniture here and take part in our currently running…

[Translate to English:] SBWL MCORE

Registration starts soon!

Registration for the access to our specialization is open from January 29th, 2pm, until February 2nd via @myWU - Access to Specializations. After a successful registration, the application to the…