Our specialization Marketing and Consumer Research equips students with comprehensive knowledge on marketing and consumer research being essential for any position in marketing and related fields. In particular, Marketing and Consumer Research focuses on relevant insights into the fundamentals of consumer psychology, creating and delivering value at the main consumer touchpoints, the toolbox of marketing research methods and applying consumer-centric marketing knowledge in real-life practice projects.

Would you like to find out more about the specialization and hear what our students think? Then watch this video. You'll find even more information in our presentation from ÖH's SBWL-Messe or on our website.