Archive of News WURSS

Have a great, relaxing summer

Another successful academic year is coming to an end and we wish you all a wonderful summer. We hope you have the opportunity to relax and look forward to the winter semester 2024/25!

Farewell Barbara Hartl

After more than 5 years at our institute, our dear colleague Barbara Hartl will be leaving us. She worked with us as an Assistant Professor. It is not easy to say goodbye but sometimes it is necessary…

Marketing 360 Degrees

“I'm about to finish my master's degree. Now what?” That's a question many of our Marketing Master's students might be asking themselves. In our course, Marketing 360 Degrees, one of the final courses…

Marketing Insights - Henkel

Last week, our Marketing Insights course visited Henkel in Vienna's 3rd district! Our students enjoyed an informative tour through the factory where detergents and cleaning products are produced.…

Tamer Aslan, Founder of City Games Vienna, in Course 5 Marketing Insights

We had the opportunity to welcome Tamer Aslan, founder of City Games Vienna, to our Marketing Insights course! The session started with the urban game "Prato Magico," where our students found all the…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about product size here and take part in our currently running survey: …

Long Night of Research

Monika Koller and Eva Marckhgott represented our Institute at the Lange Nacht der Forschung (Long Night of Research) at WU (Vienna University of Economics and Business). They discussed various topics…

SBWL Messe

Monika Koller presented our SBWL at ÖH’s SBWL-Messe. We are already looking forward to your applications for the summer semester 2024. Further information about our specialization can be found on…

Marketing Insights - LOOP

Last week, in our course 5 Marketing Insights, we visited the digital agency LOOP. Students learned about current projects LOOP is working on and got the chance to work on real world case studies…

Marketing Insights - guest talk by Nunu Kaller

In the Marketing Insights class of May 15, Monika Koller and Eva Marckhgott welcomed environmental activist Nunu Kaller to WU. She talked about fast fashion and greenwashing. We discussed topics such…