Archive of News WURSS

Kick-off Research Methods in Marketing

Kick-off for course 3 by Monika and Till. Practical relevance is also very important when it comes to research methods. Topics such as big data and AI are currently the subject of much discussion in…

Semester Opening

The m.core-team started off the new semester by welcoming the newly admitted students. The students had the opportunity to get to know the institute's team, who provided information about the content…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about nutrition here and take part in our currently running survey: What…

SBWL fair

Monika Koller, Eva Marckhgott and Julia Cibusch represented our SBWL at ÖH’s SBWL-Messe. Further information about our specialization can be found here and on our website.

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about the disposal of packaging here and take part in our currently running…

Want to study the SBWL Marketing and Consumer Research?

Our specialization Marketing and Consumer Research equips students with comprehensive knowledge on marketing and consumer research being essential for any position in marketing and related fields. In…

Interview with Monika Koller

In the latest issue of ORF 1 Spezial, Monika Koller spoke with Laura Franz about consumer behavior at Christmas. What do consumer experiences and reflected consumer behavior mean, especially now…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about ventilation and living here and take part in our currently running…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about chocolate consumption here and take part in our currently running…

Certification mark - Interview with Monika Koller

What do certification marks mean from the consumer's point of view? What role does psychology play in this? Monika Koller spoke about these and other questions in the ORF 1 documentary “Der…