Archive of News WURSS

We wish you relaxing holidays and all the best for the New Year!

Another busy year is drawing to a close. Let us look forward to a joyful festive season and relaxing holidays, as well as a happy and healthy new year! We wish you all the very best!

Interview with Monika Koller

In the latest issue of ORF 1 Spezial, Monika Koller spoke with Laura Franz about consumer behavior at Christmas. What do consumer experiences and reflected consumer behavior mean, especially now…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about ventilation and living here and take part in our currently running…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about chocolate consumption here and take part in our currently running…

Certification mark - Interview with Monika Koller

What do certification marks mean from the consumer's point of view? What role does psychology play in this? Monika Koller spoke about these and other questions in the ORF 1 documentary “Der…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about digital technologies in everyday life here and take part in our…

Course 3 - Research Methods in Marketing

Course 3 with Monika and Till started this week. Practical relevance is also very important when it comes to research methods. Topics such as Big Data and AI are currently much discussed in research.…

Semester Opening

The m.core-team started off the new semester by welcoming the newly admitted students. The students had the opportunity to get to know the institute's team, who provided information about the content…

Product Packaging - Interview with Monika Koller

Product packaging is often much more than just functionality. Monika Koller was recently interviewed on this topic as part of the ORF program 'Guten Morgen Österreich'. If you want to find out more…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about Apps and personal data here and take part in our currently running…