This week at WU (Vienna University of Economics and Business), we had a great talk in our Practitioner Seminar Series by Markus Siuda from Corvis.

In his talk, Markus focused on key aspects of digital marketing. He discussed the effectiveness of Performance Marketing and essential techniques for successful digital campaigns.

Markus highlighted the role of Customer Lifetime Value analysis (CLV) in online marketing, emphasizing its importance for strategy enhancement. His session also covered the critical role of trust icons in building online sales trust and the significance of Omni-channel marketing in providing a seamless customer experience.

Markus concluded by stressing the need for adequate infrastructure during scaling and the importance of Data Excellence and Omnichannel Tracking in understanding customer behaviors across various platforms.

A big thanks to Markus for sharing his expert knowledge with us!