Digital transformation via Accenture Song & Data-driven Marketing

25/10/2022

We proudly had three guest from Accenture Song in our Practitioner Series'! Yasmin Taga explained what Accenture Song is doing and its positioning in the industry. They particularly help their clients with digital transformation using the latest digital technologies.

ad agency industry

Laura Scherf talked about the importance of data in the current age & details about data-driven marketing and Johanna Walch, a graduate from WU's (link) master program in marketing, discussed with us a real-world case study on how the find a perfect customer target group.

We thank Yasmin, Laura and Johanna for this insightful presentation! Also, we're looking forward to the day when the audience of this talk today become guest speakers as well :)

Back to overview

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