In our recent Research Seminar Series, we had the privilege of hosting Arnaud De Bruyn from ESSEC Business School, who presented his latest research focusing on the rare domain of algorithmic anthropomorphization, showing signs of being an important consideration in AI development.

Arnaud explores the growing trend of AI-driven automation in bargaining processes by companies and its potential psychological impact on consumers. His study introduces the concept of "algorithmic anthropomorphization" as a novel approach to address algorithm aversion in coopetition contexts like bargaining games. In this approach, a bargaining AI is trained within a Generative Adversarial Network (GAN) framework to achieve superior economic outcomes while maintaining a "human" appearance in its interactions.