This week at WU (Vienna University of Economics and Business), we kicked off this semester's Practitioner Seminar Series with a great talk by Marius Totter from Jö Club. He discussed how Machine Learning (ML) and Deep Learning (DL) are changing the way we handle customer data and create personalized experiences.

Marius gave us a clear view of modern customer engagement, showing the power of ML & DL in shaping future loyalty programs. His talk was a perfect blend of academic insights and real-world industry practices, reminding us of the importance of ongoing learning in digital marketing.

A big thanks to Marius for sharing his expert knowledge with us!