The master’s program

From the very start, the Master’s Program in Marketing takes a 2-prong approach, combining theoretical marketing expertise and practical application. Students acquire the technical expertise they need to cover the increasingly interdisciplinary spectrum of marketing in the digital age: From strategy to consumer psychology, from international marketing to product management, from online business to sales, and from social media to CRM.

In their first year, students gain a well-founded understanding of marketing and learn to apply data-based research methods. In the second year of the program, they select one of 3 specializations: Current Challenges in Digital Marketing, Marketing for a Better World, or Advanced Topics in Marketing

This practice-based master’s program gives students the opportunity to create marketing concepts and apply them in practice even before graduation. Most projects are organized in cooperation with national and international corporate partners. This gives students the chance to experience the business world and promote their own ideas in direct contact with professional companies.