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Two new publications co-authored by Professor Schlegelmilch

Professor Schlegelmilch has co-authored two new papers in International Business Review and Online Information Review respectively. Singh, Jaywant, Shukla, Paurav and Schlegelmilch, Bodo. (2021).…

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IMM Bachelor Thesis Information Event October 2021

Thomas Freudenreich (Research and Teaching Associate) will provide IMM students with general information on how to write a Bachelor Thesis with the IMM institute. In addition, he will introduce…

AMA SIG

AMA Significant Contribution to Global Marketing Award

Prof. Adamantios Diamantopoulos and Prof. Schlegelmilch collect their respective 2020 (!) and 2021 AMA Significant Contribution to Global Marketing Awards from Prof. Costas Katsikeas at the AMA Global…

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Act Local, Go Global SS2021

“Global Business Planning” is the final seminar in the specialization International Marketing Management (IMM). For the Summer Semester 2021, it was organized by Dr. Elfriede Penz and Matthias…

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Researcher of the Month: Professor Bodo B. Schlegelmilch

In Asia, strong economic growth goes hand in hand with increasing prosperity among the middle classes. This also results in more consumption. However, this consumption is more than just a move towards…

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IMM entry Exam 2021/2022 - Einsicht

The Einsicht to the IMM entry exam will be taking place on Monday morning (13 September) from 10:30 to 11:30. Please make a time slot reservation here: Link to reserve a time slot:…

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32nd AIMS Annual Management Education Convention

Professor Schlegelmilch was invited to speak at the 32nd AIMS Annual Management Education Convention. This event was held from 26th to 28th August 2021 in virtual mode. The topic of this event was…

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IMM Entry Exam 2021/'22

Our next IMM entry exam will be held online on Tuesday, 7th of September from 5:00 pm – 6:00 pm.

IMM

Two open positions in IMM

We have 2 vacancies at our IMM institute, one is for a Ph.D. Student (30 hours) and the other is for a Research Assistant (20 hours or 2 x 10 hours ). All information is to be found in the links…