Professor Schlegelmilch and Selma Saracevic attended the 2022 AMA Global Marketing SIG (GMSIG) Conference from May 31 – June 3. As the former editor of the Journal of International Marketing (2001-2003), Professor Schlegelmilch was invited to speak at a special session titled “Celebrating 30 Years of Journal of International Marketing: Retrospective and Future Outlook”. Selma Saracevic presented a paper which is part of a ‘work in progress’ joint project with Prof. Bodo Schlegelmilch. The presentation was entitled: “Capturing International Consumer Perceptions of Brand Activism: Moving towards Scale Development”.