Außenansicht des D2 Gebäudes

2022 Academy of Marketing Science Annual Conference in Monterey, California

13/06/2022

As part of her doctoral research, Selma Saracevic presented a paper developed together with her supervisor, Prof. Bodo Schlegelmilch, and Dr. Wu Tong (Sun Yat-sen University). The presentation was entitled: “The Role of Self-Construal Level in the Relationship between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison”.

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