The marketmind Best Thesis Award was given to the best master's theses of the MSc Marketing program.

Now for the third time, the best master's theses of the graduating cohort of WU's MSc Marketing program were awarded with the marketmind Best Thesis Award. The award is sponsored by the company marketmind and intends to honor the efforts taken by MSc Marketing students to develop state-of-the-art insights and innovations in the field of marketing.

In the kick-off event the new cohort is voting for the best master thesis which is presented by nominated students in person. This year's winner is Ms. Susanne Graf with her thesis “Optimal configuration of access-based media business models – An empirical analysis of music streaming service”. The runner-ups were Ms. Viktoria Prock with “Dress to Impress - The Influence of Structural Packaging Attributes on Consumers’ Product Perception“, and Ms. Nicole Zwickl with “The effect of lifestyle bloggers on the decision-making process of 18 to 29-year-old women in Austria“. The winner receives 1.000 € and the two runner-ups 400 € each.

Congratulations to the winners and thank you to marketmind for supporting the MSc Marketing program!