The WU Master Marketing students again took part in the InnoDays 2021 and accepted this year's challenge "AlpineTech". The event hosted nearly 300 participants from different universities wordwide. Students with a variety of different backgrounds, including technical, business, and design, teamed up for 48 hours of creating, innovating, and redesigning.
 

This year’s challenges were broken up into two parts: circularity and safety.
The circularity challenge consisted of designing a product made of hemp fiber composites or creating a rental service for sport fashion.
 

Students who took part in the safety challenge had to redesign an “akja” (a rescue toboggan) or envisioning a way to trigger the airbag’s inflation automatically.

In 48 hours, students came up with impressive ideas which were enthusiastically welcomed by the partners of the participating companies.