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Former Talenta Winner Eva Melcher strikes again

28/06/2017

Eva Melcher wins German Market Research Award with her master thesis about NFC-based payment

The German Market Research Award (Preis der Deutschen Marktforschung) honors young talents for outstanding empirical research and wants to contribute to the dialogue between universities and companies.

After winning WU’s Talenta Award in 2016, Eva Melcher, MSc (WU) wins the German Market Research Award with her master thesis „Do NFC-based payment means influence our spending behavior?“ supervised by Prof. Bernadette Kamleitner. In her thesis, Ms. Melcher investigated in two independent studies if and how NFC-based payment has an impact on consumer behavior. It was highly appreciated by the laudator that Eva Melcher developed an integrated work model to model complex consumer mechanisms.

Congratulations!

Eva Melcher

Eva Melcher

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