It was a sparkling lecture indeed, with Benedikt Zacherl, CEO of Schlumberger Wein- und Sektkellerei GmbH and Vice President Continental Europe at Sastre. He showed us how brand building in the beverages category can succeed at the highest level. It was exciting to see how different the challenges are in grocery retailing and gastronomy. Schlumberger launched “Sparkling Spring” as a new seasonal event and our guest lecturer was very generous to bring goodie bags, so that we can all join in the celebration. Thank you very much for the inspiring presentation with the great examples and the detailed and open answers to our many questions.