What a start to the new Praxisdialog semester! Andreas Nentwich, once a student, doctoral student, and lecturer at WU and now CEO of Maresi, gave us an authentic insight into the challenges of FMCG marketing. In his role at Maresi, a company that not only manages its own brands but is also a distributor of renowned international brands, as well as through his decades of experience in industry, retail and market research, he knows the conflict between stakeholder management and consumer needs like no one else. After his talk, we were able to continue the lively discussion at the semester opening with drinks and snacks. We would like to thank Andreas Nentwich and Maresi for the passionate lecture as well as the sponsoring of the snacks and the generous goodie bags!