"Chocolate for everyone!". We all agreed with the motto of Manner's founder, Josef Manner, in this week's Praxisdialog. Andreas Kutil, CEO and board member at Manner, guided us through the soft pink brand environment of the Austrian confectionery producer. He showed us how the brand that has 99% brand awareness in Austria stays relevant for consumers. In the Q&A that followed, current challenges such as rising raw material prices, competition from private labels and the increasing importance of sustainability were discussed.

We would like to thank our guest speaker for his inspiring talk and, of course, for letting us taste the most recent innovations!