In his presentation in our guest lecture series “Praxisdialog” Roland Grassberger, CEO of Grassfish Marketing Technologies, provided an insight into the state of the art of digital in-store customer experience. The focus was not on hardware, but on the challenge of using instore-media for the distribution of relevant content and customer value creation. The digital in-store company Grassfish offers a worldwide platform that enable extraordinary digital in-store experiences for brands such as Nespresso, Burger King, Samsonite, Hugo Boss, Porsche and many others.

Thank you very much for the convincing case studies of phygital in-store marketing!