This semester in the course Retail Marketing Consulting we had a closer look at the mobile market, the student target group and XOXO, a brand of Austria’s largest mobile phone provider A1.  This week our student consultants presented the findings to our client. Based on an analysis of the social media and web presences of XOXO and relevant competitors as well as a survey of 221 respondents at 9 universities and universities of applied sciences, the students developed recommendations on how to address the target group.

We would like to thank A1 and Mag. Schubert for the exciting collaboration and the students for their commitment to the project. We are already looking forward to researching a new topic in the summer semester!