"I enrolled in the "Marketing and Consumer Research" specialization in WS21/22 and continued it in SS22. The program's first subject, “Consumer Psychology Behavior”, offers a broad range of theoretical foundational information while also applying it to real-world circumstances, making it both applicable and simple to understand. In the second class, “Consumer Touchpoint Management,” students get to put the knowledge gained in the first class to work on interactive projects both individually and in groups. The third class, “Research Methods in Marketing”, which focuses on how research is conducted − including qualitative and quantitative methods − bravely tackles the subject of statistics while highlighting the skills and expertise of the lecturers. The fourth course, "Marketing and Consumer Research Project," teaches students how to conduct market research in real-world scenarios. We collaborated with the WWF on the topic of "vegetarianism" during the semester I was enrolled in the course. The groups’ comprehensive findings provided answers to the questions that the WWF had about the subject. Students can choose from a variety of classes for the fifth course. I opted for "Marketing Insights," which featured a broad curriculum. Due to the engaging guest lectures, brand case studies, and excursion, this class is incredibly engaging. Overall, I can strongly recommend MCORE. It was the highlight of my time at the WU. Not only did I learn a lot in these classes, but the faculty was inspiring and highly competent, the classes were engaging and well-organized, and I made many wonderful friends with whom I am still in contact today."

Andrea Weidenholzer, Student at WU Vienna