At WU (Wirtschaftsuniversität Wien) this week, Markus Siuda, founder and manager of CORVIS, delivered the first talk of the semester titled “Digital Marketing Formula". Drawing on the personal experience, Markus shared his formula of digital success: (Value + Branding) x Performance.

He explained how to create a value using competitors' USPs, maintaining a right focus, and maximizing customer lifetime value. He introduced Brandsformance, which emphasizes consistent branding through strong design, trust, and ethical marketing. 

Markus concluded by highlighting the need for a performance culture, focused on reaching customers with excellence and driving sustainable success.