At WU (Wirtschaftsuniversität Wien) this week, Barbora Piovarova and Gennaro Miele from Porsche Bank AG delivered an engaging talk about a new app.

Barbara introduced the innovative Smart Driver App, which connects with your car to track driving behaviour. The app uses an algorithm to calculate a driving score based on factors like speeding, acceleration, braking, curving, and distractions. This score directly influences the user's insurance price, offering a personalized approach to telematics insurance.

Barbara also shared insights into their digital marketing campaigns and demonstrated how to create marketing automation campaigns, sharing real-world examples from Porsche Bank's practice.

Gennaro delved into the importance of Sentiment Analysis, explaining how customer feedback from social media and online reviews helped Porsche Bank improve customer satisfaction. His analysis of customer sentiment helped to improve the app by revealing which improvements to prioritize. Gennaro highlighted successful mitigation strategies, leading to a steady increase in customer adoption each month, showcasing a growth trend.

Thank you Barbora and Gennaro for your talk!