Blick in das LC Gebäude

News Archive MCARSS

[Translate to English:] Stephan Seiler

Research Talk by Stephan Seiler, Imperial College London (GB)

The first speaker for the summer semester 2022 at our Research Seminar Series was Stephan Seiler from Imperial College London. Stephan presented his and his co-authors’ work on how to best design…

[Translate to English:] Wüstenrot

Digital Marketing Analytics bei Wüstenrot

Michael Janicek, Head of Marketing & Analytics, und Kerstin Tüchler, Data Scientist, teilten mit unseren SBWL Studierenden praktische Erfahrungen und Insights aus der Durchführung von Churn-Analysen…

[Translate to English:] defense Konstantin

How to manage online reviews in the hotel industry?

Today Konstantin Kremslehner defended successfully his dissertation on online reviewing behavior in the hotel industry. Using a unique dataset he acquired in close collaboration with his family-run…

[Translate to English:] meierer and bachmann talk

Bachmann & Meierer: Not every day an average Joe

Markus Meierer and Patrick Bachmann (University Zurich and ETH Zurich) shared with us their recent research on generalizing a probabilistic model commonly used by marketing analysts for predicting…

[Translate to English:] Marketing & Customer Analytics

From SMT to MCA: The new year brings us a new Institute label

Since January 1st our Institute’s name has changed to Marketing & Customer Analytics (MCA). This new label recognizes that our research focus and teaching skills are not constrained by industry…