The program, which is organized in collaboration with the International Office of the WU, was designed and taught by Prof. Christopher Lettl. The program is based on two pillars: On the one hand, students learned about modern approaches of innovation management from a theoretical perspective. On the other hand, students engaged in problem-based learning with a real-life business project of this years’ corporate partner A1, the largest communication provider in Austria. In international teams students combined their different backgrounds and cultural perspectives on customer needs and target markets.

The Vienna Innovation Program^WU aims to intensify the WU’s international collaborations with leading business schools from primarily North America.

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