The IfSTO would like to cordially invite you to the upcoming research talk by

Professor Sendil Ethiraj (London Business School)

Topic: INTERDEPENDENCE WITHIN AND ACROSS MARKET POSITIONS

Abstract (short):
A central assumption in the theory of market positions is the immutability of market positions. Such immutability guarantees that imitation does not erode attractiveness of the position. While theoretically elegant, there is little empirical work that examines this core assumption that firms within market positions are more interdependent than firms across market positions. This paper develops and reports an empirical methodology that addresses this question. We use the entry of Southwest Airlines into two endpoints of a route without actually flying the route as an exogenous event reflecting imminent threat of entry into the route. We then compare the responses of firms in the same position as Southwest to the responses of firms in a different position than Southwest. This allows us to infer the extent of interdependence within and across market positions following the threat of entry.

Time:  Thursday, 16 April 2015 from 1:15pm until 2:45pm
Location: The talk will take place either at Seminar room 6 (1st floor) or at meeting room 4.313 (4th floor), both at Oskar-Morgenstern-Platz 1, 1090 Vienna, (tentative, please check for updates on: www.wu.ac.at/ifsto/speaker-series)
If you are interested in attending the presentation, for planning purposes kindly confirm your interest to Elisabeth Brunner (elisabeth.brunner@wu.ac.at) until 09 April 2015.

The speaker series is hosted jointly by the Institute for Strategy, Technology and Organization (Christopher Lettl) and the Strategic Management Subject Area at the University of Vienna (Markus Reitzig). The series addresses topics at the interface of strategic management, innovation, technology, and organization design. Aim of the series is the facilitation of research dialogue within our department, boundary spanning to other WU departments, and the facilitation of networking with renowned scholars in the field. See http://www.wu.ac.at/ifsto/speaker-series/ for details on future talks (speakers, dates). The series is associated with the RESEARCH PROGRAM ON OPEN INNOVATION of the Institute for Strategy, Technology and Organization.

We are greatly looking forward to seeing you!