Social media, smartphones and selfies. The Triple S that has taken the world of marketers by storm. Around 65 million images circulating on the web daily are brand-related. To learn how brand images work, what engagement they require and how companies can best leverage this knowledge, check out AMA DocSIG's JMR Scholarly Insights blog. It reports on the study "The Power of Brand Selfies" by Christina Schamp and her co-authors, in which convolutional neural networks are used to identify the various brand images and derive the reaction of consumers in social media.

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