In the last semester, our institute was holding an innovative social media seminar in the Marketing master’s that combined current research on successful multimedia content on social media with a hands-on workshop on storytelling. We were cooperating with the Campaigning Bureau, one of the leading agencies in designing successful social media campaigns. The end product is the seminar was a YouTube-like video in which the students presented a relevant social media topic in a Vera creative manner. Content director Ingmar Bartels is sharing his resume and lessons learned here.

In addition, if you are interested in learning more about the best videos selected by Ingmar and the class, see here.