Case Describtion

The aviation industry faces the challenge of actively driving not only ecological but also social sustainability. Austrian Airlines (AUA) is seeking innovative ideas that utilize its competitive advantages to achieve a positive social impact.

Your task is to develop an initiative or project that enhances AUA’s social engagement while remaining economically viable. The best solution will expand AUA’s CSR strategy and create sustainable benefits for society.

Wichtige Fokusbereiche

• Benchmarking: Analyze and evaluate how other airlines and companies in the mobility sector implement social sustainability initiatives.

• Strategic Recommendations: Develop proposals for Austrian Airlines to contribute to social sustainability without facing competitive disadvantages.

• Impact Measurement: Define measurable indicators to assess the effectiveness of your initiative and analyze its societal impact.

• Cost Evaluation: Calculate the costs for Austrian Airlines to implement your project and determine the cost per “unit” of social impact.

Bewertungskriterien

• Persuasiveness of the Project Idea – How coherent and impactful is your concept?

• Level of Innovation – How unique and creative is the approach?

• Depth of Cost and Impact Analysis – How well are the financial and social benefits assessed?

• Clarity of Presentation – Is the solution logically structured and clearly communicated?

Participate now!

Every successful business idea requires a clear strategy and a compelling business plan. This is your chance to prove it at the Business Case Challenge 2025—either individually or as part of a team (max. 4 members per team).

• Team Size: You can participate alone or in a team of up to 4 members.

• Who Can Participate? The challenge is open to students and pupils from all around the world.

• Registration Required: You must register to gain access to the business cases.