Marketing, or Customer-Centric Management, is not only relevant in the for-profit sector. Instead, understanding consumers is similarly pivotal to the success of non-profit organizations. Anna Koppitsch, responsible for Caritas’ fundraising activities, explained and discussed with students how an effective donor mapping might be used to design and run successful fundraising campaigns which are central to realizing the goals of Austria’s number  1 charity: Helping people in need. Interested? Learn more about their current “Hoffung > Verzweiflung” campaign at www.caritas.at.