News Archiv MCORERSS

Final presentations in course 4

On Wednesday it was time for the final presentations in our course 4 “Marketing and Consumer Research Project”. Throughout the entire semester, our students worked on a real life project together with…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about online shopping here and take part in our currently running survey: …

Our new newsletter has arrived!

In the eighth issue of our newsletter "m.core im Fokus" you will learn, among other things, about music consumption in times of COVID-19, the effect of promotional items, why we have a US-American in…

We wish you Happy Holidays!

A very challenging year for all of us is drawing to a close. Nevertheless, let us look forward to a joyful festive season and relaxing holidays, as well as a happy and hopefully healthy new year! We…

Farewell Eva Marckhgott

After almost 10 years at our institute, our dear colleague Eva Marckhgott will be leaving us. She worked with us as a Teaching and Research Associate and during this time she also completed her…

SBWL Messe

Monika Koller and Eva Marckhgott presented our SBWL at ÖH’s SBWL-Messe. We already look forward to applications for the summer term 2022. All information about the SBWL can be found on our website.

Virtual excursion to Loop

Michael John, founder and CEO of Loop, visited our Marketing Insights course. He talked about digital marketing, social media, the metaverse and other exciting topics. Thanks for your great insights.

Marketing Insights - Sandra Schaffer from Öfferl Bio-Bäckerei

Sandra Schaffer, Head of Marketing and Personnel at Öfferl Bio-Bäckerei, joined our Marketing Insights course. She shared the family business' vision and discussed interesting questions with our…

Award for Innovative Teaching

On Wednesday Monika Koller and Eva Marckhgott received WU's Award for Innovative Teaching for their course Marketing Insights. Check out the video where they (and other winners) talk about their…

Virtual excursion to Henkel

In our Marketing Insights course we virtually visited Henkel. Our students presented their ideas for the brand Blue Star and discussed them with representatives from Henkel. Thanks for your great and…