Engaging people in more efficient resource use requires several considerations. In our research we addressed several aspects ranging from waste avoidance to the acceptance of repurposed products.

Ruckelshausen, S., & Kamleitner, B. (forthcoming). Hand-me-downs: The wallflower of pre-ownership and a special case for psychological ownership. Understanding Collaborative Consumption P. A. Albinsson, B. Y. Perera and S. Lawson, Edward Elgad Publishing Ltd.

Süssenbach, S., & Kamleitner, B. (2018). Psychological Ownership as a Facilitator of Sustainable Behaviors. In: Peck, J., Shu, S. (eds) Psychological Ownership and Consumer Behavior. Springer, Cham. doi.org/10.1007/978-3-319-77158-8_13

Süssenbach, S., & Kamleitner, B. (2015). Everyone matters: sustainability through everyday behavior. Rethink Economy. Perspektivenvielfalt in der Nachhaltigkeitsforschung – Beispiele aus der Wirtschaftsuniversität Wien. F. Luks. München, oekom: 93-107.

Kamleitner, B., & Thürridl, C. (2022). Every (Repurposed) Product Has a Story. MIT Sloan Management Review. https://sloanreview.mit.edu/article/every-repurposed-product-has-a-story/

Kamleitner, B., Thürridl, C., & Martin, B. A. S. (2019). A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products. Journal of Marketing. 83 (6), 76-92. https://doi.org/10.1177/0022242919872156

When deciding whether to take the train, book a flight, or share their car, consumers are influenced by various sustainable considerations. In one of our studies we observed the effect of environmentalist identity on the decision to share a car. The extent to which one identifies as an environmentalist predicts car owners' willingness to offer carpooling, but does not affect nonowners' willingness to use carpooling services. It is important to note that environmental concerns are not always the sole driver of consumer decisions. Our research on carsharing showed that financial considerations often dominate decision-making processes, with individuals balancing the desire to be sustainable with the need to meet their financial obligations or goals. Sometimes sustainability was just perceived as a nice bonus instead of the main driver for a choice.

Hartl, B., Kamleitner, B., & Holub, S. (2020). Take me on a ride: The role of environmentalist identity for carpooling. Psychology & marketing, 37(5), 663-676. https://doi.org/10.1002/mar.21340

Hartl, B., Sabitzer, T., Hofmann, E., & Penz, E. (2018). “Sustainability is a nice bonus” the role of sustainability in carsharing from a consumer perspective. Journal of Cleaner Production, 202, 88-100. https://doi.org/10.1016/j.jclepro.2018.08.138

Over the years, the question of what motivates people to engage in sharing has been a topic of great interest. Our contributions in this field have been focused on unraveling the factors that influence individuals' willingness to participate in sharing activities. One crucial aspect we have explored is the governance of the sharing process. It has become evident that clear rules and regulations by sharing platforms and authorities influences people's inclination to share.

Another significant aspect we have investigated is the impact of consumers’ trust in sharing platforms. These platforms act as intermediaries, facilitating sharing transactions between individuals. When individuals have confidence in the platform's ability to ensure fairness, security, and dispute resolution, they are more willing to participate in sharing activities.

Hofmann, E., Hoelzl, E., Sabitzer, T., Hartl, B., Marth, S., & Penz, E. (2022). Coercive and legitimate power in the sharing economy: Examining consumers’ cooperative behavior and trust. Journal of Economic Psychology. https://doi.org/10.1016/j.joep.2022.102565

Marth, S., Hartl, B., & Penz, E. (2022). Sharing on platforms: Reducing perceived risk for peer-to-peer platform consumers through trust-building and regulation. Journal of Consumer Behaviour, 1–13. https://doi.org/10.1002/cb.2075

Hartl, B., & Hofmann, E. (2021). The social dilemma of car sharing – The impact of power and the role of trust in community car sharing. International Journal of Sustainable Transportation. https://doi.org/10.1080/15568318.2021.1912224

Hartl, B., Hofmann, E., & Kirchler, E. (2016). Do we need rules for 'what's mine is yours'? Governance in collaborative consumption communities. Journal of Business Research, 69(8), 2756-2763. https://doi.org/10.1016/j.jbusres.2015.11.011

Project „Collaborative consumption“

https://www.wu.ac.at/collaborative-consumption/

Kamleitner, B., Marckhgott, E., & Kirchler, E. (2018). Money Management in Households. In A. Lewis (Ed.), The Cambridge Handbook of Psychology and Economic Behaviour (Cambridge Handbooks in Psychology, pp. 260-284). Cambridge: Cambridge University Press. https://doi.org/10.1017/9781316676349.009

Kamleitner, B., & Hoelzl, E. (2009). Cost-Benefit Associations and Financial Behavior. Applied Psychology, 58(3), 435 - 452. https://doi.org/10.1111/j.1464-0597.2009.00400.x

Kamleitner, B., Mengay, T., & Kirchler, E. (2017). Financial decisions in the household. In Morris Altman (Ed.), Handbook of Behavioral Economics and Smart Decision-Making. Rational Decision-Making within the Bounds of Reason (pp. 349 - 365). Edward Elgar. https://doi.org/10.4337/9781782549598.00030

Kamleitner, B., & Ruzeviciute, R. (2017). Transactions as trade-offs between costs and benefits. In Cathrine V. Jansson-Boyd & Magdalena J. Zawisza (Ed.), Routledge International Handbook of Consumer Psychology (pp. 411 - 428). Routledge.  https://www.routledgehandbooks.com/doi/10.4324/9781315727448.ch22

Kirchler, E., Hoelzl, E., & Kamleitner, B. (2008). Spending and credit use in the private household. The Journal of Socio-Economics, 37(2), 519–532. https://doi.org/10.1016/j.socec.2006.12.038

Hoelzl, E., Kamleitner, B., & Kirchler, E. (2011). Loan repayment plans as sequences of instalments. Journal of Economic Psychology 32(4): 621-631. https://doi.org/10.1016/j.joep.2011.02.002

Hoelzl, E., Pollai, M., & Kamleitner, B. (2009). Experience, prediction and recollection of loan burden. Journal of Economic Psychology, 30(3), 446 - 454. https://doi.org/10.1016/j.joep.2008.11.001

Kamleitner, B., Hoelzl, E., & Kirchler, E. (2010). Experiencing costs and benefits of a loan transaction: The role of cost-benefit associations. Journal of Economic Psychology, 31(6), 1047 - 1056. https://doi.org/10.1016/j.joep.2010.09.005

Kamleitner, B., Hoelzl, E., & Kirchler, E. 2012). "Credit use: Psychological perspectives on a multifaceted phenomenon." International Journal of Psychology 47(1): 1-27. https://doi.org/10.1080/00207594.2011.628674

Kamleitner, B., Hornung, B., & Kirchler, E. (2011). "Over-indebtedness and the interplay of factual and mental money management: An interview study." New Zealand Economic Papers 45:1-2, 139-160. https://doi.org/10.1080/00779954.2011.556075

Kamleitner, B., & Kirchler, E. (2006). Personal loan users’ mental integration of payment and consumption. Marketing Letters 17, 281–294. https://doi.org/10.1007/s11002-006-8521-9

Kamleitner, B., & Kirchler, E. (2007). Consumer credit use: A process model and literature review. European Review of Applied Psychology / Revue Européenne de Psychologie Appliquée, 57(4), 267–283. https://doi.org/10.1016/j.erap.2006.09.003