News Archiv MCORERSS

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about happiness and satisfaction here and take part in our currently…

SBWL Messe

Monika Koller presented our SBWL at ÖH’s SBWL-Messe. We are already looking forward to your applications for the winter semester 2023/24. Further information about our specialization can be found on…

We are hiring: open position at Assistant Professor level!

You care about consumer research from both a company and societal perspective? You want to satisfy your intellectual curiosity and deepen your research skills while developing your teaching…

Marketing Research Seminar Series - Eva Ascarza

For some time now, we had been eagerly awaiting a research talk from Eva Ascarza, the Jakurski Family Associate Professor of Business Administration from the Harvard Business School, who finally…

Marketing Insights - students' presentations and excursion to LOOP

Last week was a very special week in our course 5 “Marketing Insights”: On Wednesday, the students presented their favorite fact in marketing, information on a Marketing Insights Video, as well as…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about price increase and local food here and take part in our currently…

Marketing Insights - excursion to Seestadt Aspern

Last week we had a great field trip to Seestadt Aspern in our course 5 “Marketing Insights”. Cornelia Bredt was sharing her knowledge as marketing expert and discussed with us current and future…

New paper in Journal of Economic Psychology by Barbara Hartl

Together with Jane Frecknall-Hughes, Katharina Gangl, Eva Hofmann, and Erich Kirchler, Barbara Hartl published a paper entitled: ‘The influence of tax authorities on the employment of tax…

Marketing Research Seminar Series - Eric Schwartz

As our latest guest for our Research Seminar Series we welcomed Eric Schwartz from the University of Michigan. He shared his recent work on A-B testing in online advertising experiments. To test user…

Marketing Insights - Excursion to Henkel

On Wednesday we had a great workshop together with Henkel CEE GmbH in our course 5 “Marketing Insights”, full of interesting presentations and insights into marketing practices, including a tour of…