News Archiv MCORERSS

New paper by Monika Koller and her co-authors on actively smelling products

Have you ever been wondering how consumers actively engage their senses during shopping? Monika Koller together with a team of international and interdisciplinary co-authors had a closer look at the…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about values here and take part in our currently running survey: What is…

Welcome to the team!

A big welcome to our latest addition to the team. Till Bieg has joined us as our new Teaching and Research Associate. We are very happy to have him!

Article on Vulnerable Consumers in Marketing Letters by Monika Koller

Together with an international and interdisciplinary team of co-authors, Monika Koller published an article on vulnerable consumers in the June 2023 issue of Marketing Letters. In their article, the…

New Publication by Monika Koller in Frontiers in Human Neuroscience

Are you interested to learn more about “The value of consumer neuroscience research for contemporary marketing knowledge”? If so, check out a recent publication by Monika Koller and Katrin Haidinger.…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about happiness and satisfaction here and take part in our currently…

SBWL Messe

Monika Koller presented our SBWL at ÖH’s SBWL-Messe. We are already looking forward to your applications for the winter semester 2023/24. Further information about our specialization can be found on…

We are hiring: open position at Assistant Professor level!

You care about consumer research from both a company and societal perspective? You want to satisfy your intellectual curiosity and deepen your research skills while developing your teaching…

Marketing Research Seminar Series - Eva Ascarza

For some time now, we had been eagerly awaiting a research talk from Eva Ascarza, the Jakurski Family Associate Professor of Business Administration from the Harvard Business School, who finally…