"Some theory - more practical insights". What a good motto for the our guest lecture series “Praxisdialog”! During his talk on "The Value of Data in Customer Engagement & Customer Experience" Michael Danninger, Partner Customer Engagement & Experience at EY, showed us what challenges consulting projects are facing in the current competitive dynamics. Realizing that traditional companies need to question their data structures when they find themselves competing with digital startups is not enough. As is so often the case, the challenge lies in aligning the entire company and implementing new ways of thinking.
Many thanks for the insight into the world of consulting!