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Bachelor Thesis Information Event

The next “Bachelor Thesis Information Event” will take place on Tuesday,10th April at 6 pm - 7,30 pm in the TC. - 3.01, so if you are interested in writing your Bachelor Thesis at IMM, and have any…

The Institute of International Marketing Management (IMM) joins the new Silk Road Entrepreneurship Education Network (SREEN)

The SREEN network aims to facilitate collaborative initiatives and activities in entrepreneurship development and education among researchers in countries which are part of the Silk Road initiative. …

Recognition for 20 Years of Research in International Marketing

Professor Schlegelmilch was identified as one of the most prolific authors of international marketing articles published during the period 1995-2015. In an analysis published by Leonidou et al.…

IMM Entry Exam - SS 2018

Tuesday, 6th February 2018, 1 pm – 2 pm, Teaching Center, TC.0.10 (Audimax). You can register for the entry exam via the web for the course "Einstieg in die SBWL -  IMM” - #5464, from 29th January…

Go Global – from Styria to Sweden, from Vienna to Brazil, and more!

These are just a few of the travel routes that our students planned for their products last semester! “Global Business Planning” is the final seminar in the specialization International Marketing…

IMM Business Club

Dear students, want to become a member of our XING-network and have insights into the newest job-offerings in the field of marketing and management? Then do the following: 1. Get a free-basis…

Joint Research Seminar with the University of Vienna

For yet another year the Institute for International Marketing Management and the Chair of International Marketing at the University of Vienna (Prof. Diamantopoulos) organized a joint research…

The American University in Cairo Invited Professor Schlegelmilch to Egypt

The American University in Cairo (AUC), the only triple-crown (AMBA, AACSB, and EQUIS) accredited business school in the region, kindly invited Professor Bodo B. Schlegelmilch as a Distinguished…

Tracing Citation Success

A large proportion of academic papers are never read and never cited. In social sciences, estimates put the number of papers not cited as high as one-third. In fact, even in top marketing and…

Asia’s Materialists: A new Publication in the Top Ranked Journal of International Business Studies

Prof. Bodo B. Schlegelmilch and his coauthors Sandra Awanis from Indonesia and Charles Cui from China, who both work in the UK, just published a paper on Asian materialists. Extant research…