This September our annual Marketing Research Colloquium took place in Podersdorf, where numerous PhDs as well as the guest speaker, Diego Aparicio (IESE Business School, University of Navarra, Spain), gave talks on their research projects. We gained profound insights into the consequences of product repair, the negative trends of blood donations, dehumanization of contacts and much more.

We would like to thank all speakers for their exciting and interesting talks and are looking forward to the next colloquium in Podersdorf.