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8th WU Symposium on International Business Communication

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LINGUISTIC RESEARCH AT LIBRI UNIVERSITIES

November 27-28, 2015



WU Vienna

Programme

Programme (pdf)

Friday, 27 November

Building AD, Meeting Room AD.0.122 (Conference Room 2)

13:15 - 13:45 Welcome & Registration
13:45 - 14:00 Opening
14:00 - 14:30 A. Kankaanranta (Aalto University School of Business):
English matters in multinational corporations: the multifaceted notion of corporate language
14:30 - 15:00 D. Lønsmann (Copenhagen Business School):
Embracing or resisting corporate language policies
15:00 - 15:30 M. Nielsen (Aarhus University):
The Role of Culture in Corporate Communication and Business Communication: Negligence vs. Significance
15:30 -
16:00
Coffee break
16:00 - 18:30 Short presentations of potential/new LIBRI members & guests
&
LIBRI meeting
20:00 Dinner at 10er Marie (Austrian wine tavern)


Saturday, 28 November

Building AD, Meeting Room AD.0.122 (Conference Room 2)

09:00 - 09:30 A. Toots (Estonian Business School):
Challenges Arising from Integrating Content and Language Learning in Degree Programmes – the Experience of Estonian Business School
09:30 - 10:00 T. Van Hout (University of Antwerp/Leiden University):
Life is a pitch: self-presentation in the age of corporate speak
10:00- 10:30 G. Jacobs (Ghent University):
Founder’s narrative v. bad pharma: behind the scenes of corporate identity work
10:30 - 11:00 Coffee break
11:00- 11:30 A. Wood (Purdue University):
The Language of Fifty Shades of Green: Sustainability and Business Communication
11:30 - 12:00 A. Köster (WU Vienna):
The interface between research and practice in teaching business communication: the example of negotiation skills
12:00- 12:15 Closing Remarks & Summing-up
12:30 - 13:30 Guided campus tour
13:30 Lunch at Das Campus

Contact:

Vera Poschauko

vera.poschauko@wu.ac.at

Phone: +431 31 336 5117