Our courses

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Our courses:

Our specialization Marketing and Consumer Research consists of five courses, each worth 4 ECTS, and can be completed in 2 semesters. We recommend taking courses 1 and 2 in the first semester and courses 3, 4 and 5 in the second.

Please note that

  • you can only register for course 4 once you have completed course 1.

  • you can only register for course 5 once you are enrolled for course 1 or you have completed it.

All students who want to study our specialization need to apply through the procedure “admission to the SBWL Marketing and Consumer Research”. More information on the admission requirements can be found here.

The general admission requirements of your curriculum are the prerequisites for acceptance in the Marketing and Consumer Research specialization.

All courses in our specialization are held in English.

Missed our presentation at the ÖH SBWL Messe? Please click here to access the presentation slides for more information on our specialization.

Course 1: Consumer Psychology and Behavior

Course 2: Consumer Touchpoint Management

Course 3: Research Methods in Marketing

Course 4: Marketing and Consumer Research Project

Course 5: Marketing Insights

Bonus points

Our students can earn bonus points by participating in studies conducted by our faculty (e.g., surveys or experiments). You will get further information from your course lecturers.