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Prof. Schlegelmilch Strengthens Ties with Asian Universities and Presents Paper at Global Marketing Conference

During his most recent Asia tour, Prof. Schlegelmilch visited prestigious universities, including Ritsumeikan Asia Pacific University and Doshisha University, both in Japan. In South Korea, he engaged…

PhD vacancy at IMM (Prof. Lüdicke)

The IMM team educates, advises, and creates knowledge for responsible global marketing leaders. Together with these leaders it contributes to creating a long-term, sustainable, and equitable global…

Distinguished Marketing Educator Award for 2023

The Academy of Marketing Science (AMS) honored Professor Schlegelmilch with their prestigious Distinguished Marketing Educator Award for 2023. Professor Schlegelmilch graciously accepted the award…

IMM Entry Exam 2023/'24

Our next IMM entry exam will be held online on Tuesday, 29th of August from 9:00 am – 10:00 am.

Global Conference for Deans and Directors in Seville

This is the flagship annual conference of AMBA & BGA. AMBA is one of the three worldwide accreditation agencies that accredits MBA programs in over 80 countries. Professor Schlegelmilch is Chair of…

Most Popular Professor Award

Professor Schlegelmilch received the Most Popular Professor Award from the graduates of 2021-2022 Chinese Executive MBA program of the University of Minnesota (CHEMBA). The program runs in cooperation…

New Book: Taking the Fear Out of Data Analysis

Professor Schlegelmilch is pleased to announce his new book titled Taking the Fear Out of Data Analysis, which is co-authored with Adamantios Diamantopoulos (Professor of International Marketing,…

Professor Schlegelmilch's lecture tour

From January to March 2023, Professor Schlegelmilch undertook a lecture tour through Thailand, Australia, Fiji and New Zealand. In Thailand, he held faculty seminars at Thammasat University, SASIN…

IMM Bachelor Thesis Information Event April 2023

Thomas Freudenreich (Research and Teaching Associate) will provide IMM students with general information on how to write a Bachelor Thesis with the IMM institute. In addition, he will introduce…

Act Local, Go Global WS 2022/23

“Global Business Planning” is the final seminar in the specialization International Marketing Management (IMM). For the Winter Semester 2022/23, it was organized by Dr. Elfriede Penz and Matthias…