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IMM Presents About Using Generative AI for Qualitative Research in Malaga

29/04/2024

On 18th April, IMM’s head Marius K. Luedicke and IMM PhD candidate Milos Ivanis took to Malaga, Spain, for the 12th EIASM Network Interpretive Consumer Research Workshop! 

Milos Ivanis presented their newest research on the potential of using generative AI for collecting qualitative data. Colleagues from around the world showcased excellent work on emerging topics in consumer culture, with a focus on obstacles and paths to more sustainable consumption. 

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