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IMM Entry Exam - SS 2018

Tuesday, 6th February 2018, 1 pm – 2 pm, Teaching Center, TC.0.10 (Audimax). You can register for the entry exam via the web for the course "Einstieg in die SBWL -  IMM” - #5464, from 29th January…

Go Global – from Styria to Sweden, from Vienna to Brazil, and more!

These are just a few of the travel routes that our students planned for their products last semester! “Global Business Planning” is the final seminar in the specialization International Marketing…

IMM Business Club

Dear students, want to become a member of our XING-network and have insights into the newest job-offerings in the field of marketing and management? Then do the following: 1. Get a free-basis…

Joint Research Seminar with the University of Vienna

For yet another year the Institute for International Marketing Management and the Chair of International Marketing at the University of Vienna (Prof. Diamantopoulos) organized a joint research…

The American University in Cairo Invited Professor Schlegelmilch to Egypt

The American University in Cairo (AUC), the only triple-crown (AMBA, AACSB, and EQUIS) accredited business school in the region, kindly invited Professor Bodo B. Schlegelmilch as a Distinguished…

Tracing Citation Success

A large proportion of academic papers are never read and never cited. In social sciences, estimates put the number of papers not cited as high as one-third. In fact, even in top marketing and…

Asia’s Materialists: A new Publication in the Top Ranked Journal of International Business Studies

Prof. Bodo B. Schlegelmilch and his coauthors Sandra Awanis from Indonesia and Charles Cui from China, who both work in the UK, just published a paper on Asian materialists. Extant research…

Philipp Simbrunner’s Research offers new Insights into Cognitive Bias

Moral licensing is a cognitive bias, which enables individuals to behave immorally without threatening their self-image of being a moral person. Mag. Philipp Simbrunner and Prof. B. Bodo Schlegelmilch…

Teaching Excellency Award 2017

We are very proud to announce that Professor Barbara Stöttinger has received the “Teaching Excellency Award 2017” for her superb teaching skills. She was nominated for this award by her students. …

Studierende stehen vor dem LC und blicken lächelnd einer Kollegin mit einer Mappe in der Hand nach.

Entry Exam - Winter Term '17-'18

IMM's next Entry Exam for Winter Term '17-'18 is almost around the corner! date: Thursday, 7th September 2017 time: 19:15 - 20:15 location: Teaching Center, TC.0.10 (Audimax) Further details…