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Conference Contribution at the Academy of Marketing Science: Overcorrection in Multi-Racial Sales-Interactions

On May 30th, Katharina Dinhof presented her doctoral research at the Academy of Marketing Science in Vancouver, Canada. Professor Schlegelmilch is supervising her research and together, they submitted…

Articles for 19/20 Entry Exam are online now

Our entry exam consists of two sections: (1) Marketing Basics and (2) specific topics on International Marketing Management based on the referenced articles. The articles for the specific topics are…

Eva Hofmann and co-authors have recently published a paper on the relationship between tax auditors and taxpayers in Frontiers in Psychology

Eva Hofmann and co-authors have recently published a paper on the relationship between tax auditors and taxpayers in Frontiers in Psychology, for more see The relationship between Austrian tax…

IMM Study about Prosocial Purchasing Intentions: Donation to Newspaper AUGUSTIN

In April 2019, Katharina Dinhof, prae doc of the IMM Institute, ran a couple of laboratory studies. In the course of the latest study, participants had the chance to donate money to the tabloid…

Eva Hofmann, Barbara Hartl and Ann-Marie Ingrid Nienaber are currently editing a Reseach Topic in Frontiers

Eva Hofmann, Barbara Hartl and Ann-Marie Ingrid Nienaber are currently editing a Reseach Topic in Frontiers on the "Sharing Economy and the Issue of (Dis)Trust." The submission deadline is January 6,…

The Institute extends its Reach to South Africa

During a research visit to South Africa, Professor Schlegelmilch met with the leadership teams of the University of Stellenbosch Business School and Nelson Mandela University Business School to…

IMM Bachelor Thesis Information Event April 2019

Mag. Simbrunner will provide IMM students with general information on how to write a Bachelor Thesis with the IMM institute. In addition, he will introduce potential supervisors to the students. …

Professor Schlegelmilch visiting top Business Schools in India

Professor Schlegelmilch has spent the first weeks of his sabbatical visiting top business schools in India. The photo shows the Management Development Institute (MDI) in Gurgaon.

Journal of Cleaner Production: Explaining consumer choice of low carbon footprint goods using the behavioral spillover effect in German-speaking countries

Elfriede Penz, Barbara Hartl and Eva Hofmann have recently published the journal article “Explaining consumer choice of low carbon footprint goods using the behavioral spillover effect in…

IMM Study: Donation to Newspaper AUGUSTIN

In November 2018, Katharina Dinhof, prae doc of the IMM Institute, ran a couple of laboratory studies. In the course of one study, participants had the chance to donate money to the tabloid newspaper…

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