Executive Summary

This document outlines a project aimed at transforming Vizzard Studios' 3D visualization product from a ‘Nice-to-Have’ to a ‘Must-Have’ for clients. By analyzing the 3D visualization market and identifying opportunities in core and exploratory sectors, the project delivers actionable insights to enhance the product’s value and relevance. The research combined secondary data with primary qualitative interviews to understand client needs and industry potential. 

Goal

The goal of the project was to identify growth opportunities for Vizzard Studios by analyzing its current market positioning and exploring new industries where 3D visualization could transition from a ‘Nice-to-Have’ to a ‘Must-Have’ solution. This involved evaluating core industries, where Vizzard is already active or closely related, and explorative industries, where its technology could add value. The project aimed to provide data-driven insights on industry adoption potential, customer needs, and competitive positioning, ultimately guiding strategic recommendations for market expansion and long-term business development.

Methodology

The project followed a structured methodology with two focus groups: core industries, where Vizzard Studios is already active or closely related, such as real estate, hotels, and student housing, and explorative industries, including industrial onboarding, retail, and cultural heritage, to assess new expansion opportunities. In both groups, the goal was to analyze industry positioning, identify growth potential, and determine where 3D visualization could transition from a ‘Nice-to-Have’ to a ‘Must-Have’. For each focus group, research was conducted in three distinct steps. First, secondary research included general market research to identify promising industries, along with SWOT analysis, competitor benchmarking, and trend evaluations to understand market dynamics. Second, primary research involved interviews with industry experts and key decision-makers, providing deeper insights into adoption barriers and customer needs. Finally, findings were analyzed to extract key insights and assess industry feasibility, ensuring a comprehensive and data-driven understanding of Vizzard’s market opportunities.

Results

The project identified significant potential for Vizzard Studios in luxury real estate and high-end hospitality, where immersive 3D tours enhance buyer confidence, streamline booking processes, and create a competitive edge. Other promising markets include premium student housing and vacation properties, where high-end visualization strengthens marketing and customer trust. In exploratory industries, the most promising applications 

were found in onboarding for the industrial sector and retail stores, where 3D scans can optimize training processes, reduce errors, and improve operational efficiency. Fire protection, crime scene analysis, and cultural heritage preservation were identified as industries with potential, but further research and pilot projects are needed to validate long-term feasibility and demand. 

Short-term recommendations focus on strengthening Vizzard’s luxury positioning, introducing a scalable pricing model, and expanding into industrial onboarding and retail training. Balancing premium branding with practical applications through a dual-branding strategy will expand market reach and attract diverse customer segments. Long-term strategies include AI-driven scalability, industry partnerships, and targeted expansion into emerging high-potential sectors. While real estate, luxury hotels, and industrial onboarding remain priorities, fire protection, crime scene analysis, and cultural heritage should be monitored for future opportunities. By focusing on key markets and innovation, Vizzard Studios is well-positioned for sustained growth and industry leadership.

Cooperation Partner

• Vizzard Studios GmbH
  Hohe Bleichen 17 20354
  Hamburg, Germany

Contact Person

• Jana Sabel - js@vizzardstudios.com

Student Team

• Anna Amiray
  Lilli Weinrich
  Greta Campaña Gliem
  David Volgger
  Leonard Troger

Project Manager

• Diana Lauer 

• Viktor Penzinger