Executive Summary

Pneumo Planet is an early-stage start-up introducing the Inflatable Earth House, a modular, energy-efficient, and sustainable housing solution. This project aimed to define the best market entry strategy, assess viable business models, and create a roadmap for commercialization.

Goal

The project focused on identifying the most promising market segment and evaluating how Pneumo Planet’s product fits into the existing tiny/modular housing industry. Outreach to over 40 potential B2B partners helped assess industry interest, pricing structures, and end-customer preferences. Additionally, the study compared B2B2C and B2C2B models to determine the best approach for scaling and evaluated funding options to ensure financial sustainability.

Methodology

A combination of market analysis and direct industry outreach provided insights into customer demand, sales channels, and strategic partnerships. Potential partners were engaged to explore opportunities for integrating the Inflatable Earth House into their existing product portfolios. A financial assessment was conducted to compare bootstrapping, venture capital, and grants as funding strategies.

Results

A hybrid approach using B2B2C and B2C2B models is recommended. B2B2C enables fast scalability through partnerships, while B2C2B offers stronger brand control in the long term. The roadmap outlines key next steps, including securing B2B partnerships, launching pilot projects, and refining pricing and distribution strategies. Additionally, strengthening the business expertise within the team will be crucial for long-term growth. By following this structured strategy, Pneumo Planet is positioned for successful market entry and expansion.

Cooperation Partner

• Pneumo Planet KG
  Corneliusgasse 31
  2380 Perchtoldsdorf

Contact Person

• Mag. Thomas Herzig - Pneumocell@gmx.at

Student Team

• Marco Hamerle

• Sebastian Leuck

• Benedikt von Keyserlingk

• Maximilian Schwarz 

• Max Terbuyken

Project Manager

• Diana Lauer, M.Sc.

• Viktor Penzinger, M.Sc.