This event is organized by the WU Department of Global Business and Trade

Increasingly stakeholders are demanding that companies pursue a higher purpose that goes beyond profits, such as addressing climate change or inequality. Research suggests that companies with purpose central to their strategy tend to have higher growth and profitability, whilst achieving higher levels of employee engagement and satisfaction. But what does developing a purpose- driven organization really mean? How do companies authentically live by their purpose and avoid rhetoric vs. reality gaps?

Keynote:

Günter Stahl, Professor of International Business, WU Vienna

Discussion:

Christof Miska, Associate Professor of International Business, WU Vienna

Nina Poxleitner, Co-Founder and Managing Partner of the social business “wirkt.”

Blanche Segrestin, Professor of Management Sciences at Mines Paris – PSL University, member of the Mission Committees of the purpose-driven companies Mirova and Maif

Lothar Wenzl, Managing Director at Trainconsulting, Systemic Organizational Transformation Specialist, author

Moderated by:

Wendy Chapple, Professor of International Business and CSR, WU Vienna

This event is an in-person event and will take place on campus. There will be no livestream.

*Please note: Registration is required if you wish to attend the event in person on Campus WU.

As the number of seats in Ceremonial Hall 1 is limited, seating is provided on a first-come-first-served basis.

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