Nadine Schröder presented in the conference “The Value of User Generated Data for Managerial Decision Making”

Location: Starting on 24 May 2024 at 08:35

Nadine Schröder, together with Alicja Grzadziel, attended a conference workshop held by the Working Group "Data Analysis and Classification in Marketing". They presented their research project on how user generated content influences customer decisions. Their project is joint work with Melanie Clegg, Friederike Paetz, and Carsten D. Schultz.



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