EXECUTIVE SUMMARY

In a world where information overload is a daily challenge, Briefly was born to simplify content consumption. Our mission is to deliver AI-generated, personalized audio summaries tailored to individual interests, empowering busy professionals to stay informed without the time-consuming process of searching and evaluating multiple sources. By leveraging cutting-edge AI technology, Briefly offers a unique solution that transforms the way users consume information, integrating seamlessly into their daily routines.

Goal

The primary objective of Briefly is to address the challenges of busy professionals who struggle to find relevant, high-quality, and concise information amid their demanding schedules. By harnessing the power of AI, we aim to revolutionize how individuals consume content, enhancing productivity and informed decision-making.

Methodology

Our approach combines innovative technology with user-centric design:

1. Target Audience Definition: We identified our ideal customers—professionals aged 20-50 who value efficiency and personalized solutions. Through surveys and interviews, we refined our personas and validated key assumptions.

2. Lean Testing: By developing two prototypes, we tested the feasibility of delivering personalized podcast episodes. Initial iterations focused on small-scale manual production to gather feedback and validate technical and market hypotheses.

3. AI Integration: Using Python and open-source tools, we designed a pipeline to search, summarize, and convert content into audio formats. Feedback loops and data analysis were incorporated to enhance the user experience continually.

4. Market Research: Competitor analysis and market sizing (TAM, SAM, SOM) informed our strategy, highlighting the potential for Briefly to capture significant market share in Europe and beyond.

 

Results

Briefly has successfully demonstrated the feasibility and desirability of personalized audio content. Early tests revealed a strong user preference for concise, relevant updates delivered in an accessible format. Feedback highlighted the value of time-saving solutions and the potential for monetization through subscription-based models. While challenges remain

in scalability and enhancing audio quality, the foundations are in place for a scalable and impactful solution. Market analysis suggests significant growth potential, with Briefly poised to capture a niche in the dynamic podcast and digital assistant markets.

With Briefly, we envision a future where information is personalized, accessible, and engaging, empowering users to rediscover their curiosity and navigate the complexities of the modern information landscape.

Cooperation Partner

• Briefly

Contact Person

• Lorenz Roth - lorenz.michael.roth@s.wu.ac.at

Student Team

• Ann-Sophie Kühner
  Julius Faast
  Lorenz Roth
  Zujie Weng